A Global Lifestyle Brand
LIFESTYLE & APPAREL
"Arnold has always thought of golf as an international game, and his goals have been international. When he set out to be the best golfer in the world, he meant the world." said Mark McCormack in his book Arnie. This international ambition in golf was equally mirrored with his business.
To generations of Asian consumers, the name Arnold Palmer is synonymous with American style.
Today, consumers shop at over 400 "Arnold Palmer" stores spread across over 30 territories worldwide.
Palmer was ahead of his time in bringing an American-inspired lifestyle and apparel brand to the Far East markets during the 1960's by initially partnering with Renown in Japan. The licensing business has spread across Europe and Scandinavia.
Classic American style is something that Palmer himself has defined for decades.
His style is timeless.
His signature is distinct.
His umbrella icon is bold and colorful.
"When you hear the name "Arnold Palmer," you think of sophistication, composure and grace. Palmer's on-the-course style has always been understated class. His signature look of a crisp, fat-collar button-up under a light cashmere sweater looked as great in 1976 as it does today." says Esquire Magazine.
In Canada, the Arnold Palmer brand has been a staple for generations of men.
Palmer has been noted as the genesis of the cardigan's popularity in America.
The Robert Bruce Arnold Palmer cardigan was so popular in the 60's and 70's that it created a booming demand for Alpaca wool.
The December 2013 Golf Digest cover with supermodel Kate Upton underscored his continued relevance and mark of style on pop culture.
Today, Arnold Palmer Apparel in the United States continues building a legacy of style and substance by donating all net profit from it's sales to Arnie's Army Charitable Foundation.
The Arnold Palmer lifestyle brand is growing it's international footprint having expanded into southeast Asia, Europe and Scandinavia.
Arnold Palmer Enterprises
Arnold Palmer Invitational
Bay Hill Club & Lodge
Latrobe Country Club
Arnold Palmer Design Company
Arnold Palmer's Restaurant
About Arnold Palmer Group
In the 1960's, Arnold Palmer pioneered the sports marketing industry with Mark H. McCormack. Palmer's timeless style, his famous signature and four-color umbrella icon have transcended the sport of golf to become one of the world's most beloved brands. Built on over a half-century of trust and integrity, the Arnold Palmer Group is a global organization that has lifestyle apparel brands in over 20 countries, a namesake PGA TOUR event hosted at Bay Hill, the eponymous iced tea/lemonade drink, licensing, a golf course design company, courses, management and tournament services.
Business for Good
The Arnold Palmer Group of companies are proud to support Arnie's Army Charitable Foundation, who's mission is to invest in the health, well-being and development of children & youth.
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