Giving back is the most important thing we do
Arnold is widely known for his unfailing sense of kindness and thoughtfulness, and his philanthropic outreach is one of the best examples of this.
We believe that together, Arnie's Army is marching toward a better tomorrow. That’s something we hold close to our hearts. We believe it is our mission to invest in the health, well-being and development of children and youth. We believe that Arnie's Army is united behind something stronger than ourselves. These "beliefs" are core to the foundational fabric of Arnie's Army.
Since the 1960’s, Arnold, his wife Winnie and their family have contributed time and resources to support their passion of helping others and in so doing have had a profound impact on many lives.
Starting with his role as the national spokesperson for the March of Dimes and through their ongoing commitment to giving back, the Palmer family tradition marches on.
A lifetime of character
Arnold Palmer has generously given his time to advance his many charitable initiatives. But what is truly remarkable is his unwavering and genuinely altruistic commitment to helping others in need. To golfers and non-golfers alike, Arnold Palmer stands for excellence, character and integrity. Arnold Palmer has unfailingly answered the call and knows that his Army is there in steadfast support.
An Opportunity To Make An Impact
"Golf gave me the opportunity to make a significant impact in the world, to invest in the health and well-being of children. For those of you who followed me during my life, I am eternally grateful for that. But now I’m calling on you - all of you - to join me again. We have more work to do. Join me. Join Arnie’s Army.” ~ Arnold Palmer, 2015
Arnold Palmer Enterprises
Arnold Palmer Invitational
Bay Hill Club & Lodge
Latrobe Country Club
Arnold Palmer Design Company
Arnold Palmer Motors
Arnold Palmer's Restaurant
About Arnold Palmer Group
In the 1960's, Arnold Palmer pioneered the sports marketing industry with Mark H. McCormack. Palmer's timeless style, his famous signature and four-color umbrella icon have transcended the sport of golf to become one of the world's most beloved brands. Built on over a half-century of trust and integrity, the Arnold Palmer Group is a global organization that has lifestyle apparel brands in over 20 countries, a namesake PGA TOUR event hosted at Bay Hill, the eponymous iced tea/lemonade drink, licensing, a golf course design company, courses, management and tournament services.
Business for Good
The Arnold Palmer Group of companies are proud to support Arnie's Army Charitable Foundation, who's mission is to invest in the health, well-being and development of children & youth.
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