AP GROUP NEWS
Facility Will Also See Upgraded Driving Range and Irrigation System
ORLANDO, March 17, 2018 – The Arnold Palmer Design Company, a golf course architecture firm under the Arnold Palmer Group, today announced in the spirit of its founder’s constant and never-ending pursuit of perfection, Arnold Palmer’s Bay Hill Club & Lodge will add an extensive two-acre short game facility and make improvements to the driving range following the 2018 Arnold Palmer Invitational presented by Mastercard.
The initial enhancements will start with the short-game facility and will feature four greens of varying shapes and sizes along with a collection of bunkers built to different depths and design styles to simulate on-course scenarios. For an image, click here.
Arnold Palmer Group Partners with Fanatics to Enhance Merchandise Experience at Arnold Palmer Invitational
Will Create Enhanced Omnichannel Shopping Experience for Fans
ORLANDO, March 16, 2018 – The Arnold Palmer Group today announced it has entered into an agreement with Fanatics, the global leader for licensed sports merchandise, to manage the on-site and online merchandising operations for the Arnold Palmer Invitational presented by Mastercard, one of the premier PGA TOUR events, scheduled for March 15-18, 2018 at the Bay Hill Club & Lodge in Orlando, Florida. It will be the first time that Fanatics will manage the merchandise operations of a PGA TOUR event in the U.S. This partnership will meet the growing tournament demands as well as expand the availability and distribution of various Arnold Palmer-branded products throughout the United States.
ORLANDO, Fla. – The Arnold Palmer Cup teams for both the International and United States were announced Wednesday at the Arnold Palmer Invitational presented by Mastercard at Bay Hill Club & Lodge. The annual Ryder Cup-style competition will be played July 6-8 at Evian Resort Golf Club. The 2018 Arnold Palmer Cup will be the first using the expanded format of United States men’s and women’s collegiate golfers versus their counterparts from around the world.
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About Arnold Palmer Group
In the 1960's, Arnold Palmer pioneered the sports marketing industry with Mark H. McCormack. Palmer's timeless style, his famous signature and four-color umbrella icon have transcended the sport of golf to become one of the world's most beloved brands. Built on over a half-century of trust and integrity, the Arnold Palmer Group is a global organization that has lifestyle apparel brands in over 20 countries, a namesake PGA TOUR event hosted at Bay Hill, the eponymous iced tea/lemonade drink, licensing, a golf course design company, courses, management and tournament services.
Business for Good
The Arnold Palmer Group of companies are proud to support Arnie's Army Charitable Foundation, who's mission is to invest in the health, well-being and development of children & youth.
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