AP GROUP NEWS
Arnold Palmer Group Partners with Fanatics to Enhance Merchandise Experience at Arnold Palmer Invitational
Will Create Enhanced Omnichannel Shopping Experience for Fans
ORLANDO, March 16, 2018 – The Arnold Palmer Group today announced it has entered into an agreement with Fanatics, the global leader for licensed sports merchandise, to manage the on-site and online merchandising operations for the Arnold Palmer Invitational presented by Mastercard, one of the premier PGA TOUR events, scheduled for March 15-18, 2018 at the Bay Hill Club & Lodge in Orlando, Florida. It will be the first time that Fanatics will manage the merchandise operations of a PGA TOUR event in the U.S. This partnership will meet the growing tournament demands as well as expand the availability and distribution of various Arnold Palmer-branded products throughout the United States.
At the Arnold Palmer Invitational, Fanatics will provide an enhanced retail presence as well as operate a seamless omnichannel experience of shopping both on-site and online, giving fans the ability to purchase and pick up merchandise or ship to a preferred location.
“We are looking forward to Fanatics providing their expertise in expanding the retail operations at the Arnold Palmer Invitational,” said Marci Doyle, Arnold Palmer Invitational Chief Operating Officer. “Working with Fanatics will also allow us to connect seamlessly with Arnold Palmer’s fanbase on-site throughout the tournament and online, providing greater access to various Arnold Palmer-branded apparel as well as The Arnold Palmer Group’s other licensed partners.”
“We are excited for the opportunity to help grow and support the Arnold Palmer brand through a significantly expanded assortment of high-quality merchandise, available to fans both on-site and online,” said Brian Swallow, Fanatics senior vice president of Business Development. “Fanatics is committed to providing a best-in-class omnichannel shopping experience that allows a growing number of passionate fans easy access to officially licensed Arnold Palmer apparel and merchandise to celebrate one of golf’s greatest legends and his namesake tournament.”
A percentage of all tournament apparel sale net profits will be donated to Arnie’s Army Charitable Foundation, established in 2015 to help fulfill Arnold and Winnie Palmer’s lifelong passion of investing in the well-being and development of children and youth, supporting health and nature-focused wellness initiatives and strengthening our communities.
About Arnold Palmer Group
In the 1960's, Arnold Palmer pioneered the sports marketing industry. Palmer's timeless style, his famous signature and four-color umbrella icon have transcended the sport of golf and are reflective of one of the world's most beloved brands. Built on over a half-century of trust and integrity, the Arnold Palmer Group of companies is a global organization that has licensees for lifestyle apparel, accessories and home furnishings that purvey branded collections in territories around the world. The Arnold Palmer name is featured on a broad range of other consumer products including the eponymous iced tea and lemonade beverage as well as properties such as a namesake PGA Tour event, and a global golf course design firm. For more information on the Arnold Palmer Group, visit ArnoldPalmer.com.
As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Powering multichannel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.
Watkins McGowan for Arnold Palmer Group
C: (404) 834-3481
Fanatics Public Relations
O: (646) 787-2813
Arnold Palmer Enterprises
Arnold Palmer Invitational
Bay Hill Club & Lodge
Latrobe Country Club
Arnold Palmer Design Company
Arnold Palmer's Restaurant
About Arnold Palmer Group
In the 1960's, Arnold Palmer pioneered the sports marketing industry with Mark H. McCormack. Palmer's timeless style, his famous signature and four-color umbrella icon have transcended the sport of golf to become one of the world's most beloved brands. Built on over a half-century of trust and integrity, the Arnold Palmer Group is a global organization that has lifestyle apparel brands in over 20 countries, a namesake PGA TOUR event hosted at Bay Hill, the eponymous iced tea/lemonade drink, licensing, a golf course design company, courses, management and tournament services.
Business for Good
The Arnold Palmer Group of companies are proud to support Arnie's Army Charitable Foundation, who's mission is to invest in the health, well-being and development of children & youth.
© 2018 Arnold Palmer Enterprises, Inc. All rights reserved. Arnold Palmer® and the “Umbrella” Logo® are registered trademarks owned by Arnold Palmer Enterprises, Inc. Commercial reproduction, distribution, or transmission of any part of this website or any information contained therein by any means whatsoever without the prior written permission of 'Arnold Palmer Enterprises' is not permitted.